![]() Through building a Structural Equations Model (SEM), we determine the role and influence of the key components of CRM on each other and on CRM success. These propositions will in turn be tested in a quantitative analysis of data collected from 250 Dutch companies. We will strive to do so by using explorative qualitative research into CRM practitioners to formulate propositions. The goal of our research is to determine the impact of CRM components on each other and on CRM success. Also we have yet to find research that empirically shows evidence for the relationship between each CRM component. However no comprehensive research has been conducted into the role of these CRM components in achieving CRM success across the line. Customer Relationship Management gives a well-balanced coverage of strategy and organisation, marketing aspects, analytical CRM, operational CRM, CRM systems and their implementation. The role of CRM applications, customer information, customer interaction, customer loyalty and a customer-centric strategy has been the subject of research lately. Significant progress has been made in identifying and researching the components of CRM individually and in the design of a strategic framework. Yeah, this is it By downloading this publication soft file, you can start reviewing Customer Relationship ManagementBy Ed Peelen from currently. By clicking the link, you could find the brand-new publication to read. ![]() Customer Relationship Management (CRM) has attracted the attention of both marketing practitioners and researchers over the last decade. Customer Relationship ManagementBy Ed Peelen as a way to realize it is not supplied in this internet site.
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